Job Description

SENIOR PROJECT & MARKETING MANAGER

GRADE: 14 VSC-UP PAT EXEMPT

BASIC FUNCTION

The Senior Project & Marketing Manager is responsible for coordinating the intake, planning, scheduling, and execution of marketing and communications initiatives that
support Vermont State University’s (VTSU) enrollment, brand, and strategic goals. This role combines complex campaign and project management with operational oversight of project management systems, workflows, and resourcing.

The ideal candidate is detail-oriented, highly organized, and skilled at balancing multiple priorities while partnering closely with creative and marketing colleagues to ensure projects are delivered on time, on budget, and on strategy. sonable accommodations for the known disability of an otherwise qualified applicant.

ESSENTIAL DUTIES & RESPONSIBILITIES

Project Intake & Planning

• Serve as primary point of intake for new marketing and communications requests.
• Assess requests for clarity, completeness, and strategic alignment.
• Partner with requestors to review creative briefs or help develop briefs that define goals, deliverables, and measures of success.
• Translate intake into actionable project plans, schedules, and resourcing needs.

Project & Resource Management

• Build and maintain comprehensive project schedules across campaigns and initiatives.
• Facilitate weekly status meetings, providing updates on priorities, deadlines, and capacity.
• Manage and optimize use of the project management system to track progress, deliverables, and reporting.
• Monitor workloads, assign resources appropriately, and flag capacity constraints to leadership.
• Proactively identify risks, resolve bottlenecks, and recommend process improvements.

Campaign & Creative Execution

• Collaborate with creative, marketing, and communications teams to ensure campaigns are executed effectively across digital, social, web, print, and other channels.
• Maintain project documentation, budgets, and timelines from initiation through completion.
• Support the development of campaign briefs, creative assets, and messaging aligned with VTSU’s brand and enrollment priorities.
• Monitor campaign performance and prepare reports on outcomes and improvements.

Collaboration & Vendor Management

• Act as a connector between internal teams and external vendors to ensure quality, timeliness, and alignment with goals.
• Represent the enrollment marketing and communications team at planning meetings and cross-campus initiatives.
• Build and maintain strong working relationships with VTSU students, faculty, and staff to support transparency and collaboration.

Systems & Continuous Improvement

• Research, develop, and implement systems, tools, and workflows to improve project efficiency and team impact.
• Contribute to market research and data-driven practices that inform decision making.
• Perform other related duties as assigned.

SUPERVISION RECEIVED

Direct supervision received from Creative Director.

SUPERVISORY RESPONSIBILITY

None.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in project management, marketing, communications, or related field OR 5+ years of experience managing complex marketing projects.
• Demonstrated ability to manage multiple projects simultaneously with attention to timelines, budgets, and outcomes.
• Strong organizational, communication, and writing skills.
• Proficiency with project management software and Microsoft Office Suite.
• Experience working with creative teams and external vendors.

PREFERRED QUALIFICATIONS

• Familiarity with higher education or mission-driven organizations.
• Experience with digital marketing platforms and analytics tools.
• Knowledge of Adobe Creative Suite or similar creative software.

KNOWLEDGE, SKILLS, & ABILITIES

• Expertise in project intake, scoping, and scheduling.
• Ability to balance strategic goals with day-to-day operational needs.
• Strong interpersonal skills and ability to facilitate collaboration across diverse stakeholders.
• Proactive problem-solving, resource management, and workflow optimization.
• Understanding of marketing metrics and campaign performance indicators.
• Commitment to diversity, equity, and inclusion.
• Ability to exercise sound judgment and maintain confidentiality.
• Demonstrated ability to support a diverse community and promote diverse perspectives, cultures in an inclusive environment.

Location: This position is remote, but willingness to travel to all campuses as needed

Compensation: The budgeted compensation for this position is $68,000-$74000.

BENEFITS:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Retirement Plan
• Tuition Waiver to Vermont State Colleges
• Tuition Waiver to UVM* for dependent children
• Employee Assistance Program
• Long Term Disability
• 14 Paid Holidays
• Medical, Personal, and Vacation Leave

This general outline illustrates the type of work which characterizes the job classification. It is not an all-encompassing statement of the specific duties, responsibilities and qualifications of individual positions assigned to the classification.

We encourage applicants with a demonstrated interest in building and supporting an inclusive, equitable, and diverse community at VSC.

Vermont State University is a part of the Vermont State Colleges System (VSCS). VSCS values individual differences that can be engaged in the service of learning. Diverse experiences from people of varied backgrounds inform and enrich our community. VSCS strongly encourages applications from historically marginalized and underrepresented populations. VSCS is an equal opportunity employer, in compliance with ADA requirements, and will make reasonable accommodations for the known disability of an otherwise qualified applicant. Please contact our HR office for assistance with accommodations at humanresources@vermontstate.edu.

NOTE: This job could be subject to a criminal background check. Any offer of employment may be contingent upon the satisfactory results of this check.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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